Get support & understand FND
Plain-English guides, lived-experience content, next-steps planning and a community built around real life with Functional Neurological Disorder — not jargon or false promises.
Visit FND Connect
Kingswood, Hull
Web designer Hull & founder of FND CONNECT CIC
Conversion-led web design — and real digital tools for people living with FND.
Built by Matthew Gerdes-Hansen: freelance web designer and web developer in Kingswood, Hull, and founder of FND CONNECT CIC. Commercial websites and web apps for ambitious businesses — plus free support, tracking tools and charitable help for people affected by Functional Neurological Disorder.
FND CONNECT CIC · Company No. 17313147
Matthew founded FND CONNECT CIC after watching people he loves face Functional Neurological Disorder with almost nowhere practical to turn. The result is a free, plain-English hub for people with FND and their families — and a registered Community Interest Company raising funds for mobility aids and therapies the NHS often cannot provide.
Whether you need clear information after diagnosis, a private tracking tool for appointments, a community that understands, or a way to support the work — start here.
Plain-English guides, lived-experience content, next-steps planning and a community built around real life with Functional Neurological Disorder — not jargon or false promises.
Visit FND ConnectLog seizures, symptoms, triggers and periods. Spot patterns and generate appointment-ready reports. SeizeControl is part of FND Connect — one home, one sign-in, not a separate product to chase down.
Open SeizeControlFND CONNECT CIC raises funds for mobility aids, home adaptations, assistive tech and additional therapies that fluctuating symptoms often leave people unable to get through standard NHS routes.
Recent product work
Recent projects show the range: consumer-friendly product thinking for Chorbie, the full FND Connect ecosystem (including SeizeControl), and the author platform at gerdeshansen.co.uk — all shaped from Kingswood, Hull.
A registered Community Interest Company platform: plain-English support, charitable fundraising for aids and therapies, and SeizeControl built in — not a standalone site.
A product-led build where child motivation, parent approvals, SEO and app-like UX sit inside a single responsive web design.
A cinematic personal brand site: books, world-building, visuals, and a clear public account of founding FND CONNECT CIC and its charitable aims.
Services
Most websites fail in the gap between brand, code and commercial reality. Hull Digital — your local web designer and web developer in Hull — is built to close that gap.
Distinctive, responsive web design for Hull businesses — sharp positioning, clear hierarchy and customer journeys that make the next action obvious. Bespoke design, no templates.
Fast, maintainable frontends and web apps built by a Hull web developer with the right technical choices for the job — not template bloat or unnecessary frameworks.
Conversion-focused ecommerce websites for Hull and UK online retailers — product pages, funnels, checkout journeys and landing pages shaped by real ecommerce and marketing experience.
Clean information architecture, metadata, schema markup, crawlable content and local search targeting for Hull, Beverley, Cottingham and East Yorkshire businesses.
Interactive tools, dashboards and custom workflows for Hull businesses that need more than a brochure site — built by a web developer who understands commercial goals.
Modernise a slow, dated or underperforming Hull website with better mobile UX, stronger conversion paths, cleaner code and sharper SEO foundations.
Why Matthew
Matthew Gerdes-Hansen is a freelance web designer and web developer based in Kingswood, Hull. With 25 years of ecommerce, marketing, finance and operations experience — including heading up the finance and operations of a multi-million pound corporation — the work is never just about how the website looks.
That commercial depth means every Hull web design project is shaped around margin, acquisition, customer journeys, conversion, process and the realities behind a growing business. The same craft powers FND CONNECT CIC — free tools and charitable support for people living with Functional Neurological Disorder — and the author platform at gerdeshansen.co.uk.
Process
What needs to happen: more enquiries, better leads, clearer products, stronger trust, faster checkout or a custom workflow. Every Hull web design project starts here.
Copy, layout, UX and content structure are shaped around how customers actually decide — not how web designers usually present work.
Mobile-first implementation, SEO-ready markup, performance checks and clean code that can be maintained after launch. Built to rank in Hull and beyond.
Launch is the start of the learning loop. The site should keep improving from real behaviour and search demand — especially for local Hull and East Yorkshire audiences.
Local web design Hull
Hull Digital is based in Kingswood, Hull (HU7) and works with businesses across Hull, Beverley, Cottingham, East Yorkshire and the wider UK. If you are searching for a web designer in Hull or a web developer Hull businesses can speak to directly — without agency overhead or account managers — this is built for you.
Whether you need a brand new website, an ecommerce store, a website redesign or a custom web app, Hull Digital delivers bespoke, conversion-led web design from the heart of Hull.
Questions
Yes. As a freelance web designer and web developer in Hull, strategy, content structure, responsive design, frontend build, SEO foundations and launch support can all sit in one focused project — no agency handoffs.
Hull Digital is a freelance web designer and web developer based in Kingswood, Hull. You work directly with Matthew Gerdes-Hansen throughout — no account managers, no outsourcing, no agency overhead.
No. Hull Digital is based in Kingswood, Hull, but the work supports local Hull businesses, Beverley and East Yorkshire companies, ecommerce brands and UK-wide web app projects.
Yes. Every Hull web design project is shaped by ecommerce, marketing and commercial operations experience, so conversion rate optimisation and customer journey thinking are central — not an add-on.
Yes. Hull Digital builds ecommerce websites for Hull and UK businesses with real commercial depth — product pages, checkout journeys, funnels and landing pages shaped by 25 years of ecommerce experience.
Hull Digital works on a project basis. Pricing depends on the scope, complexity and commercial goals. Contact Matthew directly at info@hulldigital.uk for a straightforward conversation about your requirements.
Start
Business project, FND support question, or interest in backing FND CONNECT CIC — send the goal and the blocker. Hull Digital will come back with the most sensible next step. For urgent FND support tools and free resources, go straight to fndconnect.org.uk.
info@hulldigital.uk